CASE’S CONEXPO SPEAKER SERIES BOOKLET / CREATIVE DIRECTION & PRINT DESIGN
As a response to the show theme of "What's Next" for ConExpo 2017, CASE Construction Equipment hosted the What's Now Speaker Series, a multi-day event that brought together experts from the industry to speak on today's issues.
This 8-page insert was distributed internationally with 80,000+ copies of the magazine Construction Equipment, and served as an invitation and guide for the multi-day event. It was also the tip of the spear when it came to determining the branding and creative direction of this series. Though only the booklet is highlighted here, this assignment went on to include digital, social, and print advertisments, as well as at-event materials and videos.
Creative Lead: Frank EE Grubich, Design and Art Direction: Me
