ALOCANE HOME REMEDIES / CREATIVE CONCEPT
When people burn themselves, many look to home remedies like honey, lemons and even raw onions to reduce burn pain and help heal the wound. Mostly, these remedies sit somewhere between ineffective and potentially more damaging to the already injured skin. So, we created a campaign to dismantle the home remedy myths of how to stop burn pain and introduce new customers to the instant burn pain reliever, ALOCANE. Though eventually the scope of the project went from a full campaign to a single infographic, this concept was one of my favorites I’ve put together for this client — plus, what a fun day in the studio.
Studio Photography done in collaboration with Mike Durr
