BILL’S BEES HONEY / PACKAGING & BRANDING
Bill’s Bees Honey cannot be found in stores. Instead, the jars are sold directly to donors of the Kurtis Conservation Foundation. With an image of the well-known founder and renowned journalist Bill Kurtis, a gold and yellow hexagonal background, and a rustic primary typeface, the final designs are intended to act as a warm and light-hearted memento of the good that the donor is doing.
PROCESS: DESIGNS LOST ALONG THE WAY
The goal for this project was to design a front and back label from scratch. The jar, and therefore the dimensions of the labels, had already been chosen. Four elements were required: the image of Bill himself (though it was allowed to be cropped or manipulated), the name “Bill’s Bees Honey,” the line “Honey as Pure as the Prairie,” and a space for “Bee-musings” (the small paragraph on the back label). Below are the early stages of some designs that were considered along the way to the final label.
SIDE PROJECT: SMALL LABEL DESIGN
A couple of months and many jars later, a new label was commissioned for a smaller sample size of the honey. The
dimensions for the new label are barely bigger than a stamp. With the exception of the “Bee-musings” however, everything was carried over from the old design and optimized for its new size. After all, everything is cuter when it’s tiny, especially little honey bears.
dimensions for the new label are barely bigger than a stamp. With the exception of the “Bee-musings” however, everything was carried over from the old design and optimized for its new size. After all, everything is cuter when it’s tiny, especially little honey bears.
Creative Direction and Design: Me, Copywriting: Donna la Pietra
