CASE’S CONEXPO VIP CONCERT / EVENT PROMOTION DESIGNS
During ConExpo 2017, CASE Construction Equipment put together an exclusive concert at Brooklyn Bowl with Grammy-nominated Country Music star Chris Young. Free live music, fried chicken, beer, and bowling — a.k.a. the works. Only CASE’s most dedicated customers and dealers were invited, and the promotional pieces below were designed for dealers to invite the selected customers from their area. Intended to give a warm, welcoming tone with a layer of exclusivity, the pieces were quickly snatched up by dealers and the packed house was the highlight of many an invitee’s ConExpo.
Creative Direction and Design: Me, Photos provided by Brooklyn Bowl and Chris Young